Leading the 'Fusion with summer’ Event Series EVENTS, PLACEMAKING, CREATING COMMUNITY
A series of cultural and educational events and workshops for local community and future residents of mixed-use project. Program had a positive impact on brand awareness and appartment sale.
Project overview
Project/owner
Fuzja in Łódź, mixed-use project / Echo Investment SA
Time frame
July 2021 – August 2021
MY ROLE
I led the entire project (first edition), from its inception and planning to execution. Responsible for preparation, organization, and production, I coordinated all teams involved, from procurement through refining the plan to its implementation.
Team
Live Agency (events production). E1 collective (naming and branding). Beyond PR (PR and social media)
PHOTO
Anna Liminowicz, Michał Pietrzak
VIDEO
Grzegorz Filip
CHALLENGE
Fuzja as a project implemented in a large post-factory area, with lots of beautiful old buildings requiring restoration or remodeling, is carried out in several stages.
The task was to open the part of the project where the construction works were completed to the residents of Fuzja, neighbors and the general public. Showing the potential of this place, creating a community around it, and in the result a strong and recognizable brand supporting apartment sales.
SOLUTION
The area was adapted for safe organization of various events and welcoming a large number of guests.
Afterwards, the „Fusion with summer” program was developed on the basis of previous research, taking into account the competitors, local aspects and expectations of the community. The program was prepared in a way to accommodate the needs of all generations. Fuzja invited everyone, without excluding anyone.
The historic boiler room and the outer space, called Anna’s Garden, has been arranged for various types of events suitable for all generations, including families with children, teenagers, and seniors.
Thanks to close cooperation with local artists and cultural institutions in Łódź, a very engaging and diverse program of activities was successfully created.
The program featured engaging workshops, swap meets, outdoor movie screenings, dance parties, chess school, yoga sessions, dog training school, and many other attractions.
The entire Anna’s Gardens were arranged to provide spaces for spending time with friends, playing board games or outdoor games like badminton and foosball, relaxing on deck chairs, enjoying delicious coffee and ice cream, or reading and exchanging books from the free on-site library.
sugested work
THE CAMPAIGN MANAGEMENT
THE CAMPAIGN MANAGEMENT
The grand opening campaign for Libero shopping center. The campaign was divided into several stages: a teaser campaign; opening campaign; ambient campaign; following events and pro-sale actions.
