B2C Marketing SELECTED CASE STUDIES
My experience in B2C marketing involved developing and executing strategies to engage directly with consumers. This included creating impactful advertising campaigns, managing social media presence, and organizing promotional events that resonated with our target audience. I collaborated with influencers and local artists to enhance our brand’s reach and credibility, ensuring that every consumer touchpoint was engaging and reflective of our brand values.
Leading the 'Fusion with summer’ Event Series
Leading the 'Fusion with summer’ Event Series
A series of cultural and educational events and workshops for local community and future residents of mixed-use project. Program had a positive impact on brand awareness and appartment sale.
THE CAMPAIGN MANAGEMENT
THE CAMPAIGN MANAGEMENT
The grand opening campaign for Libero shopping center. The campaign was divided into several stages: a teaser campaign; opening campaign; ambient campaign; following events and pro-sale actions.
