Danish Design Store Educational project of fictional online store
Explore my recent project – an educational exploration into Danish design through the lens of UI/UX design. The project is a creation of a mobile and desktop prototype for an online store, showcasing the timeless elegance of Danish craftsmanship.
Project overview
Project
Educational project of fictional brand – Danish Design Store. The Digital Designer course led by Tom Biskup and organized by Design Practice
Time frame
2023
PROGRAM
Figma
PHOTO/VIDEO
This project involved the use of publicly available images from renowned Danish brands such as Audo Copenhagen, Bang&Olufsen, Hay, &Tradition.
PROTOTYPES
CHALLENGE
In 2023, as part of the Digital Designer course, I undertook a captivating project focused on creating a fictional online store showcasing Danish design excellence. Emphasizing its educational nature, this project involved the use of publicly available images from renowned Danish brands such as Audo Copenhagen, Bang&Olufsen, Hay, &Tradition.
SOLUTION
In the initial phase of the project, competitor analysis was conducted and user personas were developed. It helped to better understand the needs and preferences of potential customers. User journeys and conversion paths were then defined to optimize the user experience when browsing products and making purchases.
As a result, wireframes and prototypes were developed for both desktop and mobile versions. The project emphasized minimalist design, intuitive navigation, and aesthetically pleasing product presentation to encourage user interaction and purchases.
Through this project, I had the opportunity to apply my knowledge of UX/UI in a practical setting, gaining valuable experience in designing effective user interfaces.
